Private label / packaging & preparation

Your brand. A practical first production run.

Start with an existing toy, then build the packaging around your brand. We help you compare small-run options before you commit to a larger order.

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In toy sourcing, OEM means an existing factory item adapted to your brand - your logo, your colors, your pack. ODM goes further: a shape or function designed with you, produced through a custom mold. Most private-label buyers start with OEM because it is faster and cheaper, then graduate to ODM once a range proves itself. Typical OEM customizations are logo printing, custom colors, branded packaging and retail-ready labeling; ODM projects carry a mold fee and a sampling stage, and the approved, signed sample becomes the production standard.

Logo methods we coordinate include pad printing for small rigid parts, screen printing for larger flat areas, heat-transfer printing for photo-grade multicolor logos, UV printing for crisp detail, and debossing or embossing for a premium tactile finish. Each method has its own setup charge and print minimum; the desk shows the method, the setup cost and the per-piece price on one line so you can trade branding depth against unit cost honestly.

Packaging samples, cards and inserts for a private label review — Illustrative sourcing scene.

Start with the pack, not a new mold.

Pick an existing product and let us help you make the first brand touchpoint your own. We compare labels, sleeves, header cards, inserts and retail boxes against the actual sample. You can see what each route adds to the order before choosing how far to customize.

Labels and sleeves for a simple brand introduction
Cards and inserts for product information
Retail boxes sized around the approved sample

Small runs need a smart print plan.

Private label squishies at low MOQ begin with two numbers: the toy minimum and the packaging minimum. Discuss 120–600 pieces per eligible SKU; the recorded catalog MOQ still applies. We compare the print setup, run size and assembly cost so the packaging choice fits your first order.

Per-SKU product MOQ and case-pack multiples
Print minimum and setup cost shown separately
Shared artwork with SKU labels where the sizes and requirements fit

Bring the artwork. We will coordinate the proof.

Send your logo, copy and artwork files. We coordinate the dieline and packaging proof, check fit against the sample and collect the revisions in one place. You approve the final version before print production begins.

Dieline and pack dimensions
Artwork version, label placement and proof approval
Warnings and importer information supplied for the intended market

Build the pack for the way you sell.

A Shopify brand, an Amazon seller and a distributor may need different saleable units. Tell us which channel the order is for. We help plan the retail pack, the brand insert and the shipping carton as separate parts of the same order.

Custom packaging squishies for retail or online sales
Barcode labeling and carton records for agreed FBA preparation
Display packaging or individual packs for distributors

Approve one complete sample.

Check the toy inside the proposed packaging, with the insert and label in place. We coordinate this complete sample so you can assess the presentation and packing dimensions together. Product changes, custom colors or new tooling receive a separate feasibility quote.

Product, pack and insert reviewed together
Retail-unit dimensions and carton plan
Written approval before the confirmed production run

Before you brief us

A few useful answers.

Can I use one box across several squishy toys?

Possibly, if product fit and market labeling allow it. SKU-specific stickers or inserts may still be needed. Confirm the proposal against samples before printing.

Does private label include product safety testing?

Not automatically. Testing, technical documents and inspection must be specified and priced for the product and destination market.

Can you copy another brand's packaging?

Provide your own brand assets and artwork you have the right to use. Reference packs can communicate format or dimensions without reproducing another brand's design.

What is the difference between OEM and ODM here?

OEM adapts an existing factory item with your logo, colors and pack - faster and lower cost. ODM designs a new shape with you through a custom mold, carrying a mold fee and a sampling stage. We recommend starting with OEM unless your range requires a unique shape.

Which logo printing method should I choose?

Pad printing suits small rigid parts, screen printing larger flat areas, heat transfer multicolor artwork, UV printing fine detail, and debossing a premium finish. Each has its own setup charge and print minimum; we quote every viable method against your artwork and quantity.

How small can a first private-label order be?

Eligible private-label projects start in the 120–600-piece range per SKU, subject to the product MOQ, the packaging print run and the logo method. We show the toy minimum, the print minimum and the combined quantity on the same quote line.

Let's put a plan behind it

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Get the right conversations started.